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This site kirksvilleaptrentals.com had the following in the web page, "LOOKING FOR AN APARTMENT? See answers to many of your questions." We observed that the webpage stated " And fill out an on-line application." It also stated " Kirksville Apartment Rentals, Inc. Kirksville Apartment Rentals, Inc. is a family owned and operated business that has been serving the off-campus housing needs of students since 1968. Conveniently located across the street from Truman State University. In Kirksville, Missouri, we offer superb locations, newer apartment living, and a hands-on management style dedicated to serving our residents." The header had Kirksville apartments as the highest ranking keyword. It was followed by Truman State University housing, TSU housing, and Kirksville Missouri apartments which isn't as ranked as highly as Kirksville apartments. The next words the site used was Kirksville housing. TSU apartments was also included but could not be seen by search engines.